Entain and Hawk Training: A Partnership for Inclusive Growth
Entain partnered with Hawk Training to deliver a leadership experience designed to help women grow, lead and progress with confidence. Grounded in shared values and a strong commitment to inclusion, the programme offers practical development, real-world support and a clear pathway to build leadership capability across the business.
Unlocking Potential Through Inclusive Leadership
As a fast moving, people-driven business, Entain is committed to creating an environment where everyone can grow and succeed. Women already play a vital role across the organisation, and Entain recognised an opportunity to provide more focused support for those stepping into leadership roles, ensuring they have the tools, confidence and visibility to progress.
The ambition was clear: to create a leadership experience that feels relevant, empowering and genuinely useful in day-to-day roles. One that reflects Entain’s culture, builds leadership capability and supports women to take the next step in their careers with confidence.
Co-creating a Meaningful Learning Experience
Working in close partnership with Hawk Training, Entain co-designed a bespoke Women in Leadership programme shaped by real colleague insight and the skills needed to lead in a dynamic, customer-focused environment. The programme brings together workshops, coaching conversations and digital learning to create a practical, engaging and supportive development journey.
Now in its second wave, the programme connects women from across the UK business, creating space to learn from each other, build networks and share experiences. The focus is on confidence, communication, decision making and leading with authenticity, aligned to Entain’s values and leadership expectations.
As one participant shared: “The programme has helped me understand my strengths and how to use them. It’s given me the confidence to step forward and lead in my own way.”
To maintain momentum beyond the core programme, Entain also introduced “learn at lunch” sessions led by senior female leaders. These short, high-energy sessions make development accessible and help embed learning into everyday work.
Real Impact for Women – and for Entain
The programme is already making a meaningful difference. Completion rates are strong, and participants report increased confidence, clearer career direction and stronger connections across the business. Many have gone on to take on new responsibilities or move into broader roles, supported by the skills and networks built through the programme.
More broadly, the initiative is strengthening Entain’s leadership pipeline and contributing to a more inclusive culture, one where women feel supported, encouraged and confident to grow. It is a clear example of how targeted, thoughtful development can unlock talent and create lasting impact.
By investing in women’s leadership, Entain is not only supporting colleagues today, but also helping build a more diverse, confident and future-ready leadership community for tomorrow.
